Marketing
Associate of Science
Associate of Applied Science
School: Business and Professional Studies
Dean: George Repic, george.repic@sunyrockland.edu
Program Director: Sugeily Rodriguez, sugeily.rodriguez@sunyrockland.edu
Support Staff: Christina Best, christina.best@sunyrockland.edu
Location: Academic II, Room 2350, Phone: 845-574-4330
Degrees Offered:
Program Description:
The degrees provide a rigorous and dynamic interdisciplinary education that will attract, motivate and prepare students for the challenges facing marketing professionals. In addition, students will master effective oral and written communication, become active informed citizens and leaders, and obtain an understanding of the ethical, racial and gender issues in today’s business world.
Program Learning Outcomes:
Upon completion of this program, students will be able to:
- Analyze the characteristics, motivations, and behaviors of consumers.
- Utilize information and technology tools to conduct business effectively and efficiently.
- Analyze the influence of external factors on marketing.
- Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.
- Apply the steps in the accounting cycle to prepare financial statements.