Marketing Management, Associate in Science
The purpose of this program is to prepare students for employment in profit or not-for-profit organizations and businesses, as marketing, advertising and public relations managers, or to provide supplemental training for persons previously or currently employed in these activities.
The content includes management of sales, merchandise, transportation, storage, promotion, operations, finance, personnel, market research and components of marketing strategy.
Program Code: AS-MM
General Education Requirements
| ENC 1101 | English Composition I | 3 cr. |
| | Any Area II Mathematics course listed in the Associate in Science Degree Program Requirements | 3 cr. |
| | Any Area III Natural Sciences course listed in the Associate in Science Degree Program Requirements | 3 cr. |
| CGS 1100 | Microcomputer Applications | 3 cr. |
| PHI 1630 | Applied Ethics | 3 cr. |
| SPC 2608 | Introduction to Public Speaking | 3 cr. |
| Total Credit Hours: | 18 |
Program Courses:
| ACG 2021 | Principles of Financial Accounting | 3 cr. |
| BUL 2241 | Business Law | 3 cr. |
| ECO 2023 | Principles of Microeconomics | 3 cr. |
| GEB 1011 | Introduction to Business | 3 cr. |
| GEB 1136 | Introduction to E-Business | 3 cr. |
| GEB 2112 | Introduction to Entrepreneurship | 3 cr. |
| MAR 1011 | Principles of Marketing | 3 cr. |
| QMB 1001 | Business Mathematics | 3 cr. |
| MKA 1021 | Principles of Selling | 3 cr. |
| MAR 2502 | Consumer Behavior | 3 cr. |
| MKA 2511 | Principles of Advertising | 3 cr. |
| MNA 1100 | Interpersonal Behavior in Organizations | 3 cr. |
| MNA 1345 | Principles of Supervision | 3 cr. |
| MNA 2941 | Internship in Business | 3 cr. |
| | or | |
| OST 1811 | Desktop Publishing | 3 cr. |
| Total Credit Hours: | 42 |
Total Credit Hours: 60