Marketing Management, Associate in Science

The purpose of this program is to prepare students for employment in profit or not-for-profit organizations and businesses, as marketing, advertising and public relations managers, or to provide supplemental training for persons previously or currently employed in these activities.

The content includes management of sales, merchandise, transportation, storage, promotion, operations, finance, personnel, market research and components of marketing strategy.

Program Code: AS-MM

General Education Requirements

ENC 1101	English Composition I	3 cr.
	Any Area II Mathematics course listed in the Associate in Science Degree Program Requirements	3 cr.
	Any Area III Natural Sciences course listed in the Associate in Science Degree Program Requirements	3 cr.
CGS 1100	Microcomputer Applications	3 cr.
PHI 1630	Applied Ethics	3 cr.
SPC 2608	Introduction to Public Speaking	3 cr.
	Total Credit Hours:	18

Program Courses:

ACG 2021	Principles of Financial Accounting	3 cr.
BUL 2241	Business Law	3 cr.
ECO 2023	Principles of Microeconomics	3 cr.
GEB 1011	Introduction to Business	3 cr.
GEB 1136	Introduction to E-Business	3 cr.
GEB 2112	Introduction to Entrepreneurship	3 cr.
MAR 1011	Principles of Marketing	3 cr.
MAR 2503	Consumer Behavior	3 cr.
MKA 1021	Salesmanship	3 cr.
MKA 2041	Principles of Retailing	3 cr.
MKA 2511	Principles of Advertising	3 cr.
MNA 1100	Interpersonal Behavior in Organizations	3 cr.
MNA 1345	Principles of Supervision	3 cr.
MNA 2941	Internship in Business	3 cr.
	Total Credit Hours:	42

Total Credit Hours: 60