Marketing (MKD)
2017-2018
Type: Career, Degree (AS)
Open Admissions
Division: Career & Tech Education & Bus
The Marketing Degree prepares students for a variety of sales and promotions positions in many business organizations. In addition to learning how to apply marketing skills in both service and product oriented environments, students are provided with a solid foundation in advertising, business law, and business mathematics. Other topics include basic and managerial accounting, economics, and management.
Business technology is also emphasized. Students will gain hands-on experience in several popular software packages. In addition, students will learn how to use computer skills to prepare reports and analyze data, as well as report and present findings from a marketing perspective. Course work in web-based advertising and promotion is also available.
As part of this program, students have the opportunity to enhance career development by integrating both classroom study and work experience in the management field through participation in the Cooperative Education/Internship course.
First Year
Fall
| BUS101 | Math for Business and Finance | 3 |
| CMP101 | Composition 1 | 3 |
| CPS100 | Information Technology and Its Applications | 3 |
| MKT101 | Marketing | 3 |
| ACC101 | Basic Accounting 1 | 3 |
| Total Credit Hours: | 15 |
Spring
| ACC102 | Basic Accounting 2 | 3 |
| BUS102 | Business Law | 3 |
| BUS120 | Computer Applications for Business | 3 |
CMP102-150
| Composition 2 Elective | 3 |
| MGT102 | Principles of Management | 3 |
| Total Credit Hours: | 15 |
Second Year
Fall
LA-ELECTIVE
| Liberal Arts Elective | 3 |
| MGT206 | Small Business Management/Entrepreneurship | 3 |
| MKT204 | Advertising | 3 |
| MKT216 | Internet Marketing | 3 |
| PSY110 | Organizational Psychology and the Workplace | 3 |
| Total Credit Hours: | 15 |
Spring
| COP202 | Cooperative Education/Internship | 3 |
ECO-ELECTIVE
| Economics Elective | 3 |
LA-ELECTIVE
| Liberal Arts Elective | 3 |
MKT-ELECTIVE
| Marketing Elective | 3 |
OPN-ELECTIVE
| Open Elective | 3 |
| Total Credit Hours: | 15 |
Requirement Notes
CPS100: May be fulfilled by challenge exam and 3 liberal arts credits
COP202: Students may be eligible for COP202 exemption. Please see the COP202 Coop Ed/Internship Exemption Form found on the Academic Program Web page for details. If exemption is approved, student must complete a 3-credit business elective.
Economics Elective: Select one of the following: ECO103 or 104. Students transferring to a 4-year institution should check the transferability of the course selected.
Marketing Elective: Select one of the following courses: GRA140 Integrated Media Design Principles, MKT110 Principles of Customer Relationship Marketing, MKT203 Principles of Selling, MKT205 Principles of Retailing, MKT210 Social Media Marketing Strategy.
Open Elective: BUS112 Contemporary Organizational Communications or another Marketing Elective is recommended.
Program Note
Communications and Mathematics proficiencies required to graduate.
See guided pathway sheets for advising information specific to your area of focus.
Total Credit Hours: 60