Marketing Track - Bachelor of Business Administration
Marketing Faculty
K. Henderson, M. Kunz, B. Lyons
Program Competencies
Students completing the program should possess the ability to:
- Demonstrate a general knowledge of key marketing principles.
- Demonstrate knowledge of problem solving techniques.
- Analyze comprehensive cases describing organizations, identify problems or decisions associated with marketing, and plan courses or action for solving the problems or making decisions.
Assessment Procedures
Comprehensive Marketing Exit Exam
Comprehensive Marketing Case Analysis
In addition to the track courses listed below, the general education, BBA qualifying courses, prerequisite courses, upper division and free electives must be completed. The track in marketing is composed of 27 credit hours of specialized courses in marketing.
Marketing Track Requirements
General Education
| | General Education courses | variable |
| Total Credit Hours: | 36 |
Business Qualifying and Prerequisite Courses
| | Business Qualifying and Prerequisite Courses | variable |
| Total Credit Hours: | 24 |
Upper Core BBA Requirements
| | Upper Core BBA Requirements | variable |
| Total Credit Hours: | 27 |
Track Requirements
| MKT 354 | Consumer Behavior | 3 |
| MKT 365 | Services and Relationship Marketing | 3 |
| MKT 452 | Marketing Research and Analysis | 3 |
| MKT 495 | Marketing Strategies | 3 |
| | Approved Marketing electives | 15 |
| Total Credit Hours: | 27 |
Approved Electives for the Marketing Track
| MKT 325 | Marketing Ethics and Social Responsibility | 3 |
| | | |
| MKT 339 | Cooperative Education III | 1-8 |
| | or | |
| MKT 439 | Cooperative Education IV | 1-8 |
| | | |
| MKT 340 | E-Marketing and Social Networking | 3 |
| MKT 345 | Marketing Strategies for Small Business | 3 |
| MKT 350 | Professional Selling | 3 |
| MKT 375 | Sustainable Marketing | 3 |
| MKT 380 | Corporate Marketing Strategies | 3 |
| MKT 451 | Retail Marketing | 3 |
| MKT 454 | Integrated Market Communication | 3 |
| MKT 455 | Advertising Principles and Processes | 3 |
| MKT 469 | International Marketing | 3 |
| MKT 476 | Special Problems in Marketing | 1-3 |
Free Electives
| | Free Electives | variable |
| Total Credit Hours: | 6 |
Total Credit Hours: 120