MKT 2025 Market Research

This course explores and analyzes various types of research methods with emphasis on information gathering as a means to more effective business decision-making. Topics include problem formulation, research design, data collection methods and interpretation of consumer responses, questionnaire design, sampling and field operations, and presentation of results. Design and implementation of a market research study is required.

Credits

3

Prerequisite

Prerequisite: MGT.1003 Intro Marketing MGT.2024 ECO.2060 MGT.2024 Consumer Behavior ECO 2060 ECO Statistics