MSIM5031 Entrepreneurship: Entering Markets
Examines the characteristics of the successful entrepreneur and the resources and planning required to operate a successful entrepreneurial business, including franchising. Explores how entrepreneurship plays out in the international arena with emphasis on the risks involved. Also explores cost benefits, decision tree models, ethics and dealing with bribery and corruption, and the need for clarity in goal setting strategies with tactical flexibility. Focuses on the production and presentation of a business plan for starting a business in an emerging market as a key activity of the course.