MKMC6000 Final Project
This course is the culmination of the M.S. in Marketing Communication Management. The purpose of the Final Integrative Project is to provide the student with experience in conducting an applied research project. This project provides students with an opportunity to use academe and professional knowledge and skills in addressing an actual business issue. The student chooses a topic of importance to them, either inherent to the organization in which they currently work or have worked, or one which is of interest as the student moves forward in his/her career. Upon approval of the proposed topic, the student works with a qualified faculty member to research and write the thesis. The finished thesis must demonstrate the student's ability to conduct comprehensive research and articulate original ideas and thought processes that make a contribution to the body of knowledge in the field. In addition to the final paper, the student orally presents the findings to an evaluation committee. All final papers must be of an academic and research standard that is consistent with the requirements of current journals and publications. The student's project must be approved in advance by the Program Director.