SOC 2092 QUANTITATIVE SOCIAL MEASUREMENT
An introduction to the production, use and interpretation of quantitative data in sociology and in popular media. The course is composed of three parts. First, techniques: statistical techniques; chart and graph construction; visual modes of presentation.Second the central role of marketing firms and government agencies in the production of data. Third, issues in the philosophy of social science: quantitative/qualitative distinction and the influence of the physical sciences in the making of sociology.