LSMP 5027 MARKETING MANAGEMENT
This course provides a general introduction and overview to the topics, concepts and principles of marketing. The course looks at the role that the marketing system plays within a company and for the company. The course also provides a working, practical understanding and application of marketing concepts. Topics include market analysis, competitive analysis, the ?4 Ps? of marketing (product, price, place, promotion), the value proposition, brand / image, and strategy.