Marketing
Introduction
Marketing strategically connects businesses to consumers.
The American Marketing Association (AMA) defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
In addition to preparing the student for a career in the marketing field in the areas of market research, brand management, advertising, sales promotion, public relations and sales, the marketing program provides an excellent background for graduate studies and professional certification.
Degree
Bachelor of Science or Bachelor of Arts
Students can choose to major or minor in Marketing
Optional Minors
Students can choose to major or minor in Marketing.
Career Ideas
Advertising Account Manager, Brand Strategist, Corporate Sponsorship Manager, Digital Marketing Specialists, Fundraising Development Associate, Market Research Analyst, Marketing Manager, Media Planner, Product Manager, Public Relations Strategist, Retail Manager Sales Manager, Sales Representative, Social Media Marketing Specialists, Sports Events Planner
Program Administrators
Jim Bryan, Department Chair, (914) 323-5276, Jim.Bryan@Mville.edu
Faculty and Staff
Program Chair
Jim Bryan
Full-Time Faculty
Nimish Adhia
Tina Bardsley
David Borker
James Bryan
Robert Derrell
Kyoko Mona
William Perkins
Heather Perreta
Peter Rivera
Faculty Emeritae
Anna Sachko Gandolfi
Cecilia Winters
Adjunct Faculty
Alan Anderson
Ernest Barone
Laura Bigaouette
Edwin Bowman
Michael Calman
Rob Candee
Michael Coelho
Don Genio
Alex Gialanella
Paul Jakubek
Maureen Maitland
Danielle Martin
Ken Mias
Sultan Niazi
Erik Paulson
Michael Scimeca
John Wenninger
Staff
Carolyn Greaige
Administrative Assistant
Overview
The Marketing program provides core knowledge of theory, concepts and principles, as well as the methods and application of effective strategic marketing management techniques that will prepare each student for a career in the marketing field. Students will examine the flow of goods and services from the producer to the consumer, and explore and analyze consumer characteristics and behavior, the impact of advertising and communication, market research techniques and international marketing systems.
The Department also offers a minor in Marketing available to all Manhattanville undergraduates and a concentration in Marketing, available to Finance and Business Management majors.
It is strongly recommended that students majoring in Marketing take at least one credit-bearing internship during the junior or senior year.
Note: Courses with the MGT code are not liberal arts. As will all non-liberal arts courses at the College, this is indicated by double asterisks after the title of the course. Students pursuing a B.A. in Marketing are encouraged to have a liberal arts minor or second major, and are urged to plan carefully to ensure that they will have the 90 liberal arts credits required for the B.A. degree. Students may also pursue a B.S. in Marketing. The requirements for the B.S degree are identical to those for the B.A. degree, with the exception that the B.S. degree only requires 60 liberal arts credits.
Students wishing to do a double major in Marketing and a field outside the Economics, Finance and Management department may not pursue the B.S. degree.
Note: Students can choose a department related double major. Those who choose this option are not permitted to minor in a department related subject. Students with one department related major are allowed one department related minor. Other students are permitted at most two, department related minors. Please see department chair or advisor for details regarding double counting.
MGT 1007 is waived for students who take computer science as a Minor.