Advertising, B.F.A.

CIP Code

09.0903

 

Prof. Robin Landa, Program Coordinator

Room: GLB-414

Phone: [phone]

[e-mail]

General Education 32

Foundation Requirements 13

GE 1000	TRANSITION TO KEAN	1
	OR
GE 3000	TRANSFER TRANSITIONS	1
ENG 1030	COLLEGE COMPOSITION	3
MATH 1000	ALGEBRA FOR COLLEGE STUDENTS	3
	OR
MATH 1010	FOUNDATIONS OF MATH	3
	OR
MATH 1016	STATISTICS	3
	OR
MATH 1030	PROBLEM SOLVING IN MATH	3
	OR
MATH 1054	PRE-CALCULUS	3
COMM 1402	SPEECH COMMUNICATION AS CRITICAL CITIZENSHIP	3
GE 2025	RESEARCH & TECHNOLOGY	3

GE 1000, GE 3000: University Requirement for Graduation for all undergraduate students that must be satisfied in one of two ways: Complete GE 1000 (all freshmen and transfers entering with 0-29 credits) OR GE 3000 (transfers entering with 30 credits or more).

ENG 1030: Requires a grade of C or higher.

Disciplinary and Interdisciplinary Distribution Requirements 19

Humanities 6

ENG 2403	WORLD LITERATURE	3
AH 1700	ART FROM PREHISTORY THROUGH MIDDLE AGES	3

ENG 2403: GE Distribution Course required of all students.

Social Sciences 6

HIST 1062

WORLDS OF HISTORY: TRADITIONS AND ENCOUNTERS

3

HIST 1062: GE Distribution Course required of all students.

Select One GE Approved course from on selection below:

	Psychology	3
	Economics or ES 1010 World Geography	3
	Political Science	3
	Sociology or Anthropology	3
	Interdisciplinary	3

Science and Mathematics 7

Select one Math or Computer Science course from below:

MATH 1000	ALGEBRA FOR COLLEGE STUDENTS	3
MATH 1010	FOUNDATIONS OF MATH	3
MATH 1030	PROBLEM SOLVING IN MATH	3
MATH 1054	PRE-CALCULUS	3
	OR
CPS 1032	MICROCOMPUTER APPLICATIONS	3
CPS 1231	FUNDAMENTALS OF COMPUTER SCIENCE	4

Select One GE Approved Science course from one area below:

	Biology	4
	Chemistry	4
	Earth Science	4
	Environmental Sciences	4
	Physics	4

Additional Required Courses 6

Additional Required Courses 6

AH 1700	ART FROM PREHISTORY THROUGH MIDDLE AGES	3
AH 3740	MODERN ART	3

Academic Major 72

All Major required, Major Elective, internship and Major Capstone courses require a grade of C or higher.

Foundation Core 9

DSN 1100	INTRODUCTION TO DESIGN & VISUAL CULTURE	3
DSN 1101	VISUAL FORM I	3
DSN 1103	VISUALIZATION TECHNIQUE I	3

Major Required Courses 57

 

GD 1000	COMPUTERS IN GRAPHIC DESIGN I	3
GD 2015	COMPOSITION: TYPE AND IMAGE	3
GD 3020	GRAPHIC DESIGN FUNDAMENTALS I	3
GD 3021	GRAPHIC DESIGN FUNDAMENTALS II	3
GD 3220	ADVERTISING I	3
GD 3224	USER INTERFACE EXPERIENCE DESIGN I	3
GD 3230	COPYWRITING FOR ADVERTISING	3
GD 4099	GRAPHIC DESIGN PORTFOLIO	3
GD 4120	PROMOTIONAL DESIGN	3
GD 4220	ADVERTISING II	3
GD 4221	ADVERTISING DESIGN OMNI-CHANNEL CAMPAIGNS	3
GD 4222	DESIGN OF ADVERSTISING	3
GD 4223	BRAND STRATEGIES AND DESIGN	3
GD 4321	MOTION GRAPHICS DESIGN II	3

GD 3220: Writing Emphasis (WE) course.

Major Elective Courses 6

Selected with advisement from 2000 level or above.

Internship/Practicum 3

Select 3 credits from the following:

GD 3001	GRAPHIC DESIGN/ADVERTISING INTERNSHIP	1
GD 3002	GRAPHIC DESIGN/ADVERTISING INTERNSHIP	2
GD 3003	GRAPHIC DESIGN/ADVERTISING INTERNSHIP	3
	OR
GD 4090	DESIGN STUDIO PRACTICUM	3

Major Capstone Course 3

DSN 4000

CRITICAL PERSPECTIVES IN DESIGN

3

Free Electives 4

At least 50% must be 3000-4000 level.

GD 1996 (Optional) Research Experience course (1 credit). May be taken up to two times in this area.

Total Credit Hours: 120