MKT 3710 MARKETING ANALYTICS
This course deals with applications of analytical tools to address marketing issues such as segmentation, targeting and positioning, advertising and promotion planning, sales force management and new product design and development. The goal in this course is to develop skills to translate conceptual understanding into specific operational plans -- a skill increasingly in demand by businesses. Students develop marketing plans in various decision contexts using computer software packages.
Prerequisite
MKT*2500 and MGS*2150