MKT 4220 INTERNATIONAL MARKETING
INTERNATIONAL MARKETING Course Number: 4220 Semester Hours: 3 Prerequisite: MKT 2500 Limitation on Enrollment: 30 CATALOG DESCRIPTION: MKT t4220tInternational Marketingt(3) An in-depth study of marketing principles as they relate to the global marketplace. Explains the impact of cultural, financial, technological, governmental, organizational, and demographic factors on the integrated marketing mix. Focuses on the development of analytical and planning sophistication to support an international marketing strategy for brand, product line, or business unit. (formerly 3470) Prerequisite: MKT 2500. COURSE NUMBER CHANGED AND COURSE UPDATED. 03/19/09