300

CMA 302 Visual Media Production II

Prerequisites: CMA 226 or permission of the instructor. Lab fee. Students will advance their video production skills and knowledge while creating digital video content. Work includes producing scripted and unscripted industry video packages. Included are advanced video production skills in the context of pre-production, production and post-production processes.

Credits

3.0

Offered

Both Semesters

CMA 303 Reporting for the Media

Prerequisite: CMA 201 or permission of the instructor. Advanced exercises in the gathering and writing of news with emphasis on more complex forms of reporting and writing, including interpretive and investigative work. Off-campus reporting assignments will be encouraged.

Credits

3.0

Offered

Spring Semester

CMA 305 Communications Law

Prerequisite: Junior or senior standing. CMA 200 or CMA 201 or LW 230, or permission of the instructor. A survey of the evolution of the laws of mass communication including journalism, advertising, broadcasting, and the varieties of intellectual property. Emphasis is on the First Amendment, the application of the laws of defamation and privacy, and media regulation in the digital age.

 

Credits

3.0

Offered

Both Semesters

CMA 306 Business Writing in the Digital Age

Prerequisite: ENGL 100 or 3 credits from ENGL 110-139. Sophomore standing. May not be taken on an audit basis. This course focuses on forms of writing required in today's ever-evolving digital world, including e-mail, blogging, writing for the web and social media, as well as letters, memoes and reports. Students will also write their own bio-sketches, resumes and letters of recommendation.

Credits

3.0

Offered

Both Semesters

CMA 310 Public Relations

Prerequisite: CMA 200 or CMA 201 or CMA 306 or permission of the instructor. (CMA 201 recommended for IMC and CMA majors). Students will learn how to become strategic communication leaders for an organization and the importance of creating mutually beneficial relationships between an organization and its publics. 

 

Credits

3.0

Offered

Both Semesters

CMA 312 Introduction to Communication Research

Prerequisites: Completion of the Quantitative Literacy area of the Core. Completion of one or more of the following is recommended, but not required: CMA 200, CMA 310, MGMT 301, or MGMT 306. This course will examine the basic components of communication research including logic, theories, and ethics. Topics covered include the different approaches to communication research, the essential elements of both qualitative and quantitative research, analysis and interpretation of data, and resources available.

Credits

3.0

Offered

Fall Semester

CMA 313 Writing for Public Relations

Prerequisites: CMA 201 and CMA 310 or permission of the instructor. This course will prepare students to become effective and persuasive public relations communicators. They will learn how to decisively communicate complex information in simple and clear prose appropriate for the intended audience. As a final project, students will assemble a comprehensive writing portfolio of all assignments.

Credits

3.0

Offered

Fall Semester

CMA 316 Event Planning

Prerequisites: CMA 310, CMA 313 (CMA 246 recommended); or permission of instructor

This high-impact course introduces students to event planning and management by connecting communication theory to event planning practices.  Students will gain practical experience with event planning by working in teams to plan an event. 
 

Credits

3.0

Offered

Offered Fall Odd Years

CMA 320 Broadcast Writing and Reporting

Prerequisite: CMA 201. This course is designed to teach students the techniques of writing, reporting and editing for the broadcast media. Topics to be covered include interviewing for broadcast, selecting and matching video and soundbites and the use and potential misuse of video and sound.

Credits

3.0

Offered

Spring Semester

ARCA 322 Photojournalism

Prerequisites: CMA 201 or ARTS 211 or permission of the instructor. Lab fee. This course will introduce students to the communication field of photojournalism. Photojournalism is a very powerful tool in documenting the world around us. From community events, conflicts around the world, the political arena, high school through professional sports and the environment, photojournalists are empowered to show to their audience events that affect their daily lives.

Credits

3.0

Offered

Spring Semester (Odd Years)

CAMG 330 Social Media Marketing

Prerequisites: MGMT 205Drawing from information systems, social science, and communications, students will explore social media trends and applications. Connections will be made to organizational objectives and strategies, including design, implementation, and assessment. Topics covered include the origins of social media, impact on news dissemination, communication styles, campaigns, crowdsourcing, conflict resolution, and impact on society.

Credits

3.0

Offered

Spring Semester

CMA 335 Teaching Assistantship

Prerequisite: Permission of the instructor. (May be repeated for a maximum of 4 credits). Interested students are selected by the department. Grading is on a satisfactory/unsatisfactory basis.

Credits

1.0 - 2.0

Offered

Either Semester

CMA 336 Graphic Design II

Prerequisite, CMA 246 or permission of the instructor. CAIT 221 does not fulfill this prerequisite. Lab fee. This course expands on the fundamentals of design introduced in CMA 246. In addition to learning about typography, color and composition, students will be expected to use critical thinking skills to solve fundamental design problems. Students will complete more complex projects and will be expected to demonstrate their skills at a higher level.

Credits

3.0

Offered

Fall Semester

CMA 337 Graphic Design III

Prerequisites: CMA 336 or permission of the instructor. Lab fee. This course will focus on creating finished professional-quality work. Students will complete a portfolio of advanced projects, including one with real clients. Emphasis will be on showcasing a unique style and demonstrating conceptual abilities. Students will research, write, edit and create their own imagery for the final project.

Credits

3.0

Offered

Spring Semester (Odd Years)

CMA 350 Television in America

Prerequisites: Junior or senior standing and completion of the Social and Behavioral Analysis area of the Core. An examination of the cultural, political and sociological effects of television on America. The course will offer a brief history of the development of television, and then examine such issues as television and violence; television and children; television and politics; and television and society.

Credits

3.0

Offered

Fall Semester (Odd Years)

CMA 370 Student Media Practicum

Prerequisites: ENGL 100 and CMA 201

This practicum gives students an opportunity to create, edit and produce the Hood student newspaper, the Blue & Grey, and prepares them for internships and professional environments post graduation. This course is the prerequisite to CMA 399 Internship.

Credits

2.0

Offered

Every Semester

CMA 375 Independent Study

Prerequisites: 12 credits in communication arts at the 200-level or above and permission of the instructor and the director. May be repeated once. An opportunity for students to explore topics in communications not covered by coursework or to conduct projects involving communications skills

Credits

1.0 - 3.0

Offered

Both Semesters and Summer

CMA 397 Special Topics

An upper-level special topics course offered at the discretion of the department. The content and methods vary with the interest of students and faculty members

Credits

3.0

Offered

As Needed

CMA 399 Internship in Communications

Prerequisites: CMA 370 and Permission of the department required. 
Practical experience in the application of communication concepts and the utilization of communication skills in settings such as business, industry and the mass media. Grading is on a satisfactory/unsatisfactory basis. (May be repeated for a maximum of 9 credits).

Credits

3.0 - 9.0

Offered

Both Semesters and Summer

CAMG 399 Internship in Integrated Marketing Comm

Prerequisites: Open to declared IMC majors; permission of co-directors required. Practical experience in which students apply integrated marketing and communication concepts and skills in an appropriate business setting. Grading is on a satisfactory/unsatisfactory basis. Permission of IMC co-directors required. May be repeated once. Grading is on a satisfactory/unsatisfactory basis.

Credits

3.0

Offered

Both Semesters and Summer