Marketing
Prof. Douglas Perry, JD, chair
Prof. Alyssa Kerker, undergraduate director
Dr. Ken Knox
Prof. Albert Macre, CPA
Dr. Cory Maloney
Prof. Brandon Mason
Dr. Stephen Miller
Prof. Robert Olson
Prof. Jeffrey Rankin
Dr. Brian Scarpone
Prof. JoAnn Sciarrino, MBA director
Dr. Michael Welker
Prof. Thomas Wilson, JD
Mission
The mission of the Department of Accounting, Business Administration, and Economics is to provide undergraduate and graduate students a business education that is grounded in real-world best practice and illuminated by Catholic social thought. Our programs equip students with an outstanding professional competence that is fully integrated with the Franciscan value of transformational leadership in order for them to become business leaders that are ready to advance society in both profit and non-profit organizations.
Aims
The curriculum is designed to provide a broad working knowledge of the theory and practice of marketing management. Among the courses offered are Principles of Marketing, Sales Management, and Retail Management.
In addition to required courses in business, accounting, and economics, students have the opportunity to select courses in the social sciences, physical sciences, and the humanities.
Program Intended Student Learning Outcomes
Students will be able to:
-
Demonstrate knowledge of key concepts, definitions, and principles in the core areas of business.
-
Apply business concepts, relevant information, and decision support tools to make and defend sound business decisions.
-
Communicate effectively in written and oral formats appropriate for business audiences.
-
Demonstrate knowledge of key considerations for effective teamwork.
-
Evaluate ethical situations involving organizational and societal issues considering Catholic social thought.
Grade Requirement
Undergraduate business majors and minors must complete all of their business-major related courses (ACC, BUS, and ECO prefixes) with at least a "C-" or better and an average GPA in these courses of 2.0 or better.