ENT 201 Entrepreneurial Marketing and Strategy

is a course geared specifically for non-marketing majors and entrepreneurs. The course will allow students to gain an understanding of product and service development, value proposition and positioning, marketing strategies, pricing analysis and strategy, and basic market research techniques, particularly as they relate to start-ups. The course will draw from real-world cases and may include a marketing plan project and/or simulation. 

Credits

3

Notes

Alternately, the combination of BUS 101 and 202 fulfill this requirement for the Entrepreneurship Minor.