Marketing, Bachelor of Science

Program of Study

Bachelor of Science Degree Requirements for Marketing Major:

BUS 101	Introduction to Business	3
BUS 130	Personal Vocation and God’s Call to Leadership	1
BUS 202	Principles of Marketing	3
BUS 208	Business Law	3
BUS 215	Business Analysis	3
BUS 220	Business Communications	3
BUS 230	Designing Your Life With and For Others	1
BUS 307	Principles of Organization and Management	3
BUS 309	Professional Selling and Sales Management	3
BUS 315	Integrated Marketing Communications	3
BUS 330	The Vocation of the Business Leader	1
BUS 407	Corporation Finance	3
BUS 413	Business and Society	3
BUS 414	Marketing Research	3
BUS 419	Strategic Marketing	3
BUS 420	Strategic Management	3
BUS 434	Senior Thesis	1
ACC 207	Financial Accounting	3
ACC 208	Managerial Accounting	3
ECO 201	Principles of Macroeconomics	3
ECO 202	Principles of Microeconomics	3
ECO 212	Fundamentals of Business Statistics	3
MTH 156	Applied Calculus	3

Plus, any two of the following Marketing electives:

BUS 418	Global Marketing	3
COM 327	Internet Communication and Web Design	3
COM 381	Writing for Interactive Media	3
ENG 290	Speech Communication	3

Freshman Year

First Semester

ACC 207	Financial Accounting	3
BUS 101	Introduction to Business	3
ECO 201	Principles of Macroeconomics	3
HST	History Core	3
	Natural Science Core	3

Second Semester

ACC 208	Managerial Accounting	3
BUS 130	Personal Vocation and God’s Call to Leadership	1
BUS 202	Principles of Marketing	3
ECO 202	Principles of Microeconomics	3
MTH 156	Applied Calculus	3
	Natural Science Core	3

Sophomore Year

Marketing majors interested in going to Austria are encouraged to go during their sophomore year.

First Semester

BUS 220	Business Communications	3
BUS 230	Designing Your Life With and For Others	1
ECO 212	Fundamentals of Business Statistics	3
PHL	Philosophy Core	3
	Social Science Core	3
	Theology OR Philosophy Core	3

Second Semester

	American Founding Principles Core	3
ENG	Literature Core	3
PHL	Philosophy Core	3
THE	Theology Core	3

Junior Year

First Semester

BUS 208	Business Law	3
BUS 215	Business Analysis	3
BUS 307	Principles of Organization and Management	3
BUS 315	Integrated Marketing Communications	3
THE	Theology Core	3
	Elective	3

Second Semester

BUS 309	Professional Selling and Sales Management	3
BUS 330	The Vocation of the Business Leader	1
BUS 414	Marketing Research	3
	Marketing Elective	3
	Catholic Traditions in Fine Arts Core	3
	Elective	3

Marketing Electives:  Students must choose two courses to complete from the following courses: ENG 290 Speech Communication, BUS 418 Global Marketing, COM 327 Internet Communication and Web Design, or COM 381 Writing for Interactive Media.

Senior Year

First Semester

BUS 407	Corporation Finance	3
BUS 419	Strategic Marketing	3
	Marketing Elective	3
	Elective	3
	Elective	3

Elective: BUS 400 Internship may be applied for here.

Second Semester

BUS 413	Business and Society	3
BUS 420	Strategic Management	3
BUS 434	Senior Thesis	1
	Elective	3
	Elective	3
	Elective	3