Program of Study
Bachelor of Science Degree Requirements for Marketing Major:
Plus, any two of the following Marketing electives:
Freshman Year
First Semester
| ACC 207 | Financial Accounting | 3 |
| BUS 101 | Introduction to Business | 3 |
| ECO 201 | Principles of Macroeconomics | 3 |
HST
| History Core | 3 |
| Natural Science Core | 3 |
Second Semester
| ACC 208 | Managerial Accounting | 3 |
| BUS 130 | Personal Vocation and God’s Call to Leadership | 1 |
| BUS 202 | Principles of Marketing | 3 |
| ECO 202 | Principles of Microeconomics | 3 |
| MTH 156 | Applied Calculus | 3 |
| Natural Science Core | 3 |
Sophomore Year
Marketing majors interested in going to Austria are encouraged to go during their sophomore year.
First Semester
| BUS 220 | Business Communications | 3 |
| BUS 230 | Designing Your Life With and For Others | 1 |
| ECO 212 | Fundamentals of Business Statistics | 3 |
PHL
| Philosophy Core | 3 |
| Social Science Core | 3 |
| Theology OR Philosophy Core | 3 |
Second Semester
| American Founding Principles Core | 3 |
ENG
| Literature Core | 3 |
PHL
| Philosophy Core | 3 |
THE
| Theology Core | 3 |
Junior Year
First Semester
| BUS 208 | Business Law | 3 |
| BUS 215 | Business Analysis | 3 |
| BUS 307 | Principles of Organization and Management | 3 |
| BUS 315 | Integrated Marketing Communications | 3 |
THE
| Theology Core | 3 |
| Elective | 3 |
Second Semester
| BUS 309 | Professional Selling and Sales Management | 3 |
| BUS 330 | The Vocation of the Business Leader | 1 |
| BUS 414 | Marketing Research | 3 |
| Marketing Elective | 3 |
| Catholic Traditions in Fine Arts Core | 3 |
| Elective | 3 |
Marketing Electives: Students must choose two courses to complete from the following courses: ENG 290 Speech Communication, BUS 418 Global Marketing, COM 327 Internet Communication and Web Design, or COM 381 Writing for Interactive Media.
Senior Year
First Semester
| BUS 407 | Corporation Finance | 3 |
| BUS 419 | Strategic Marketing | 3 |
| Marketing Elective | 3 |
| Elective | 3 |
| Elective | 3 |
Elective: BUS 400 Internship may be applied for here.
Second Semester
| BUS 413 | Business and Society | 3 |
| BUS 420 | Strategic Management | 3 |
| BUS 434 | Senior Thesis | 1 |
| Elective | 3 |
| Elective | 3 |
| Elective | 3 |