STC 2600 BRAND IDENTITY
Whether you work for a corporation, a non-profit organization, a public relations firm, an advertising agency or any other entity, having a strong understanding of branding and how it works will be critical to your success. In this course, emphasis will be placed on the strategic practice of creating written, spoken and visual aspects of brand identity. This includes brand storytelling, brand voice, brand standards, visual communications and multi-platform brand execution.
- • Engage in research and analysis to gather information, synthesize it, and use it to develop a brand that appeals to a specific audience.
- • Employ the tools of technology (hardware and software) to create multiplatform brand communications.
- • Use design theory in planning and producing brand content that is visually appealing to a specific audience.
- • Use storytelling techniques to create brand content that informs and engages a specific audience, and that respects the value of truth, accuracy and fairness in storytelling.
- • Demonstrate cultural proficiency to engage with diverse domestic and global audiences in all brand communications.
- • Write clearly and effectively to develop content for brands, such as mission statements, vision statements, core values, and other messaging.
- • Demonstrate creative thinking skills by using brand archetypes to build stronger and more relatable brand identities.
- • Provide constructive and effective feedback regarding the work of others and listen to and appreciate feedback given by others about their own work.