SPT 3520 SPORT SALES AND PROMOTION

Sales and promotion are the lifeblood of the sport industry. This course prepares students to utilize ethical and effective persuasive techniques across a variety of sport job forms and functions. Students learn best practices for sales scenarios ranging from ticket sales to multi-million dollar sponsorships; proven strategies for sales management and training; and how to successfully promote sport products across paid, owned, and earned media.  

Credits

4 sh

Prerequisite

SPT 3510 or MKT 3110

Offered

• Fall
• Spring

Course Outcomes

1. Students will be able to:
   •Understand the role of sales and promotion in sport organizations.
2. •Critically evaluate the goals of sales, promotion, and fund-raising campaigns and the role of data in effective planning, execution, and analysis.
3. •Apply the tools of sport sales and promotion to specific sport products, events, or services.
   •Identify differentiators and present a value proposition.
4. •Utilize effective communication and writing in sport promotion and sales.
5. •Understand the value and nature of effective sales training and management.
6. •Utilize a mix of paid, owned, and earned media to reach fans, customers, and community.
7. •Demonstrate cultural proficiency and awareness about diversity, equity, and inclusion in the preparation of promotion techniques, staffing and sales management.