MKT 3180 PROFESSIONAL SELLING
This course focuses on developing relationships by developing powerful interpersonal communication skills, understanding buyer motivations, and adding value to clients through long-term relationships. This course combines theory with real-world examples to allow students to understand how professional salespersons implement marketing plans and successfully undertake their role in identifying and satisfying customer needs. This class counts as a Marketing Elective and a required class for the Professional Sales Minor.
Course Outcomes
- Introduce students to the field of professional selling, taking a strategic approach to the role of sales in organizations and the marketing mix.
- Familiarize students with the selling process.
- Reenforce the inclusion of ethics and social responsibility within the framework of business in the marketplace.