MEA 3590 STRATEGIES FOR EMERGING MEDIA

Emerging media challenge the definition and measurement of audiences, users and participants. In this course, students confront the realities of analyzing and interpreting metrics to guide decision-making in competitive media environments. Strategies may include social media monitoring, targeted and customized messaging, forecasting, search engine optimization, and utilizing loyal followers and paid media.

Credits

4 sh

Prerequisite

MEA 2600 OR STC 2520

Offered

• Fall
• Spring

Notes

The main change is that this course becomes a required course for Strategic Communications majors. It is already a required course for Media Analytics majors.

Course Outcomes

1. engage in research and evaluation by monitoring and managing online resources in competitive media environments
2. employ data-driven problem solving to formulate insights to gauge audience engagement, plan and execute strategies.
3. establish benchmarks as indicators of the success of recommendations and to evaluate the accomplishment of goals.
4. recommend strategies for communicating media messages using traditional or emerging media platform.