BUS 4015 Internet Marketing
The internet has revolutionized business practices, bringing unprecedented transparency and opportunities for customer engagement. Businesses are creating virtual communities of interest and support. This has implications throughout organizations, including for product development, operations, customer service, and investor relations. Marketing practices are being fundamentally reoriented around the new reality of instant, on demand access to information. This hands-on course engages students in the strategic challenges and opportunities businesses face in the internet age. An emphasis is placed on internet marketing strategies and practices, including website development, SEO/SEM, and the responsible use of various channels of social media to achieve organizational objectives. Prerequisite:
BUS 3012 or equivalent.