CMS 3203 Effective Environmental Campaigns
'Green' and 'sustainable' have become the mantra of the age. But what do they really mean in the context of effective, targeted communications that serve the interests of the public sector, clients, institutions or nations? This class provides valuable background and practical experience in creating and delivering messages that generate public or media interest, drive or change policy, and have the power to convince or provoke. The skills and knowledge gained in this class are used daily by millions in communications careers in diverse industries. Practice exercises and team as well as individual projects are designed to provide students with in depth experience In best practices for PR, Social Media and Marketing. This class is designed to enhance the resume and open doors for professional careers.