LEAD 650 Entrepreneurship
This course explores the creation, management, and growth of small businesses. It covers the process of idea generation, strategy development, business planning, location identification, financing, talent attraction and retention, marketing, controls, and taxes. Students identify and analyze the necessary qualities and characteristics of the successful entrepreneurial profile. They develop a business plan for a start-up business. Course topics include the basic forms of small business ownership and the necessary financial competencies needed by the entrepreneur. Students will use information, financial estimates and projections, logic, and critical thinking to recognize opportunities and to address small business problems in multicultural, ethical, legal, and competitive environments.