DBA 8350 Research Design and Analysis
This course integrates concepts learned in Qualitative Research and Quantitative Research and Analysis. Special emphasis is placed on developing lines of inquiry, constructing the components of a research plan, and applying the research process to real-world problems in business. Students will also explore the merits of different design types including ex post facto, quasi-experimental, experimental, longitudinal, and simple pre- and post-test designs in light of threats to validity including history, contamination, and bias. The relationship between external validity and different sampling strategies including simple random sampling, stratified, systematic, cluster, and multi-stage cluster sampling will also be covered. For all designs discussed in class, students will learn how to use technology to perform measurements, structure data, conduct analysis, and interpret results.