MIS 4363 Electronic Business Strategy, Architecture and Design
This course introduces the concepts, vocabulary, and procedures associated with E-Commerce and the Internet. Students examine topics to include an overview of electronic commerce; e-marketplaces auctions and portals; online marketing and consumer behavior; business-to-business/consumer e-commerce; e-government; e-learning; social networks; search engine optimization; e-commerce security; payment solutions and order fulfillment; e-commerce strategy and global issues; legal, ethical and tax issues; and launching an e-commerce business.
Cross Listed Courses
BMGT 4363
Offered
Fall