ORGC 3320 Persuasive Communication
This course will increase the student's understanding of persuasive communication and ability to create effective persuasive messages. This course covers theories of persuasion, attitude change and message design that can be used to develop a persuasive skill. In particular, we will focus on the message strategies that have proven effective in accomplishing various influence tasks, such as securing one's credibility, demonstrating the severity of a problem, advocating change, and mobilizing commitment.