BUS 275 Advertising in a Social Media Era ◊
Advertising involves the understanding of three critical issues to support the marketing communication of the organization, which are: the identification of the relevant characteristics of the target audience, the communication of the selling message to that audience via a paid media vehicle, and the creation of the selling message to support and stimulate or reinforce the purchasing decision via the Web. (Spring 2020) (formerly Principles of Advertising)
Last Updated
5/19/2020 12:10:10 AM
Lecture
3
Notes
IAI: MC 912