2021-2022 Catalog

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Associate in Arts in Marketing

The Associate in Arts in Marketing program focuses on developing marketing skills to understand consumer behaviors and devise marketing plans to attract customers. Students will learn how to use a variety of marketing skills to improve business traffic and attract new business. The program will prepare students for careers in small and large marketing operations.

Disclaimers

Graduates of the Associate in Arts program may apply all the credits earned toward a Bachelor of Business Administration.

Also available are a Bachelor of Business Administration and a Master of Business Administration.

The Strayer University Associate in Arts in Marketing degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213, 913.339.9356.

Requirements

Major

ACC 100Accounting I
BUS 100Introduction to Business
MKT 100Principles of Marketing
MKT 305Consumer Behavior
MKT 310Retail Management
MKT 312Marketing Communications
MKT 320International Marketing
Elective chosen from the Major or Concentration Component of the BBA
Total Credit Hours:36.0

General Education Core

CIS 101Navigating a Digital World
COM 100Communication at Work

ENG 116Discover the Writer in You
ENG 201The Power of Persuasion 
HIS 110U.S. History: Learn from the Past, Prepare for the Future
HUM 201Exploring Cultures: Adapting in a Global World
MAT 110Using Math to Inform Your World
PSY 101Smarter Decisions through Psychology
SCI 201Unlocking the Secrets of Science and Innovation 
SOC 101The Story of Us: Embracing Diversity and Collaboration 
WRK 100Preparing for the Future of Work
Total Credit Hours:49.5

Electives

These courses are selected in consultation with a dean, advisor or coach.
Total Credit Hours:4.5

All courses are 4.5 quarter credit hours.

Total Credit Hours: 90.0