HMP 523 Strategic Marketing
This course is designed to provide knowledge and skills pertaining to the functions of strategic planning and marketing in the health care setting. These will be applied to the health care leader whose responsibilities center upon functions other than an assignment as a planning or marketing specialist. Areas to be covered include an analysis of strategic planning and marketing theory, emphasizing strategic planning concepts in an era of reform and competition and a marketing orientation to designing the services of-fered by the health care organization.