Master of Science in Digital Marketing
Timothy M Reilly
Program Director, Assistant Professor of Marketing
West Campus, East Bldg. WCE*E-1061
Phone. 203.365.4186
reillyt2@sacredheart.edu
The Master of Science in Digital Marketing (MSDM) program prepares students to meet the growing demand from employers for professionals educated in all aspects of digital marketing. Students who complete the new MS in Digital Marketing will:
- Gain foundational marketing knowledge;
- Get an overview of digital marketing’s scope and purpose;
- Gain knowledge of today’s digital marketing tools and their impact on business;
- Learn about methods for creating synergy and consumer segmentation;
- Learn about the development and use of digital marketing plans;
- Be aware of the ethical dimensions related to the digital marketing realm;
- Gain helpful information on calculating return on digital marketing investment; and
- Learn about online marketing tools and strategies (including display advertising, e-mail marketing, affiliate marketing, social media, copywriting for the web, search engine optimization [SEO], search engine marketing [SEM], and Web analytics).
Admission
- Online Application
- Non-refundable application fee
- Bachelor's degree from an accredited institution with a 3.0 GPA or higher (on a 4.0 scale)
- Official transcripts from all undergraduate institutions attended.
- Written personal statement- a one-page statement describing your interest and qualifications for the program, as well as history of relevant business experience
- 2 Letters of recommendation
- Professional resume
- No GMAT/GRE required
Digital Marketing Course Requirements
The Masters in Digital Marketing program requires the completion of 36 credits as outlined below:
Foundation Courses (12 credits)
| MK 652 | Web Design from a Marketing Perspective | 3 |
| MK 661 | Marketing Management | 3 |
| MK 670 | Intro to Digital Marketing | 3 |
| MK 672 | Intro to Big Data Marketing | 3 |
MK 661: May be waived for students with substantial marketing experience.
Digital Marketing (15 credits)
| MK 662 | Analysis of Consumer Decisions | 3 |
| MK 671 | Marketing Analytics | 3 |
| MK 674 | Social Media Marketing | 3 |
| MK 676 | Digital Advertising | 3 |
| MK 677 | Customer Experience Management | 3 Credit Hours |
MK 680: Students will take two “topics” sections to fulfill the required credits.
Special Topics or Capstone Project (9 credits)
| MK 680 | Applied Topics in Digital Marketing | 3 |
| | |
| MK 688 | Capstone Thesis in Digital Marketing | 3 |
| or | |
| MK 689 | Capstone Project in Digital Marketing | 3 |
Candidates with an undergraduate degree other than business will have to take 6 additional credits (two courses) before they start the program. The 6 credits are:
| WGB 520 | Introduction to Economics and Statistics | 3.00 Credit(s) |
| WGB 521 | Fundamentals of Management | 3 |
WGB 520, WGB 521: Can be waived with proven coursework in statistics and/or management, respectively.
Program Total: 36–42 credits