FMM 311 Fashion Design for Marketing Management

This course is an in-depth exploration of all aspects of the product development lifecycle, from initial concept though production. As an ongoing term project, students will practice each step of the design process, to culminate in their own unique collection. First steps include developing customer profiles, color forecasting, sourcing, and trend research. Next, market levels will be studied, and students will create a fabric story and mood board. Components of design, such as silhouette, proportion and line, will also be examined. Coursework includes figure and technical illustration workshops, as well as pattern making, draping and grading demonstrations. A creative journal/sketchbook will be maintained throughout the semester.