2017-2018 Undergraduate Catalog

CM 230 Digital Publications

As media scholars and professionals it is important to understand the theoretical and practical processes of technology in our field. This course is designed to explore the fundamentals of graphic design for media publications. In the first portion of the class students will explore the foundations of visual culture and literacy as well as the key elements of the design process for public relations and advertising. In the second portion of the class, students will be introduced to the techniques of creating a variety of visual materials using Adobe InDesign software. Although students will spend time using the InDesign software, the primary emphasis is on design for public relations and advertising. Throughout the entire semester students will be expected to create their own original project portfolio pieces. Thus this class is a combination of lecture and lab.

Credits

3