MK 650 Product Development & Management
This course examines product development and innovation process and cycle, including its tools and techniques. The role of marketing, engineering, accounting, and other functions is closely assessed. Use of techniques to enhance creativity, market research, and psychographics to assist with product development is the foundation of this course, with emphasis in the areas of product planning, competitive positioning, channels of distribution, pricing, and promotion.
Prerequisite
MK 661 Marketing Management