2016-2017 Graduate Catalog

Digital Marketing Certificate

(12 credits)

Required Courses

MK 661Marketing Management

3

MK 670Digital Marketing

3

MK 671Marketing Analytics

3

MK 680Applied Topics in Digital Marketing

3

MK 661: For students with substantial work experience in marketing, an additional MK 680 course may be substituted for MK 661 with the consent of the program director.