Management, BBA

The BBA with management major prepares students to achieve a high level of success in the business world.  Management students benefit from a broad base of accounting, economics, marketing, and management curriculum.  Our management students are well prepared to pursue employment after graduation or continue toward an MBA or other graduate program in the business discipline.  

Our students are required to participate in an internship when they reach Junior or Senior status.  Our students are also encouraged to choose electives such as a foreign language or a minor to further enhance their marketability.

Program Learning Outcomes

The following learning outcomes are linked to assignments and activities throughout this program:

1. CRITICAL THINKING: Professional graduates think critically and apply systems thinking to decision-making.
2. PROBLEM-SOLVING and APPLICATION:  Professional graduates apply functional area concepts and theories appropriately.
3. PROFESSIONAL COMMUNICATION: Professional graduates communicate effectively by preparing and delivering oral and written presentations using appropriate technologies.
4. SOCIAL AND ETHICAL RESPONSIBILITY: Professional graduates align personal, professional, and organizational conduct with ethical and professional standards of conduct including an understanding of corporate social responsibility.
5. VOCATIONAL AWARENESS: Professional graduates demonstrate an understanding of God's ongoing story in the world and their responsibility to God, self, organization, and the world as a part of that ongoing story.
6. MARKETING COMMUNICATIONS: Professional graduates assimilate integrated marketing communications and consumer-driven research concepts, systems and tools to obtain, evaluate, and disseminate information to be used for marketing decisions.
7. INTERPERSONAL COMMUNICATIONS and HUMAN RESOURCES: Professional graduates demonstrate understanding of diversity, law, and best practices in human resources to effectively recruit, select, train, and retain employees.

Requirements for the BBA in Management

General Education Core 35 hours

(The Social and Behavioral Science general education requirement is covered in the major by BUS 2513. The Global Studies and Diversity general education requirement is covered in the major by BUS 3033.)

Business Core 42 hours

Management Major 30 hours

ACC 3223	Managerial Accounting	3
FIN 3253	Risk Management	3
HRM 3613	Human Resource Management	3
LDR 3653	Strategic Leadership Theory and Practice	3
MGT 3603	Organizational Behavior	3
MGT 3713	Operations Management	3
MKT 4513	Marketing Management	3
MGT 4813	Management Internship	3
MKT 3533	Consumer Behavior	3
	OR
MKT 3543	Integrated Marketing Communications	3
	OR
MKT 3573	Services Marketing and Management	3
MGT 3683	Small Business and Entrepreneurship	3
	OR
MGT 3703	Management Information Systems	3
	OR
MGT 3723	Non-Profit Management	3

Electives 13 hours

(COM 3533, and PSY 2013 are recommended)

Total Credit Hours: 120