BUSA 3340 Sports Economics

An examination of the industry of sports using the tools and concepts of economic analysis. The unique industrial structure of sports leagues and franchises provides an opportunity to study costs, pricing, profitability, league structures, labor relations, negotiation, managerial efficiency and public finance from a non-traditional perspective.

Credits

3

Prerequisite

MATH 2100 and BUSA 1210 or BUSA 2210

Typically Offered

Athens Campus: not offered — Demorest Campus: spring day

Student Learning Outcomes

At the successful completion of this course, students will be able to:

1. Use data and examples from the world of professional and amateur sports to enhance the students’ understanding of business and economics principles.
2. Use economic reasoning to assess how changes in incentives and market structures affect the behaviors of stakeholders in the sports world
3. Demonstrate how the decisions made in the management of sporting events can be used to understand decisions made by managers in other businesses
4. Demonstrate how the decisions made in the management of sports franchises can be used to understand decisions made by managers in other businesses