THTR 4432 Arts Administration Internship in Theatre II

A continuation of the arts administration internship in theatre. May be repeated for credit.

Credits

1

Prerequisite

THTR 4431

Typically Offered

Demorest Campus: fall day, spring day, summer day

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcome-based learning skills:

1. Create and implement a tactical marketing plan based on given strategic decisions.
2. Work cooperatively with the Theatre Marketing Team on the design, creation, and implementation of print-based marketing activities such as posters and direct-mail postcards.
3. Write and distribute an effective press release for a given theatrical production.
4. Engage in dramaturgical research including production history, playwright’s background, and content influences for a given theatrical production and write articles for use in email marketing campaigns.
5. Work cooperatively with the Theatre Marketing Team to create and implement public relations events focused on a given theatrical production.
6. Assist with the creation, development, and distribution of all video marketing initiatives.
7. Create and implement a social media campaign for a given theatrical production.
8. Work in the Theatre Marketing Office according to a set schedule and complete marketing tasks as assigned.
9. Assist in the development of an audience program for a given theatrical event.