Undergraduate Catalog 2018-2019

MCOM 2300 Media Writing II

This course explores journalistic writing across multiple platforms, including public relations, blogs, social media, and radio and TV news. Students are also introduced to basic concepts of visual storytelling.

Credits

3

Prerequisite

MCOM 1500 and MCOM 2200.

Typically Offered

Demorest Campus: fall day

Student Learning Outcomes

Upon the completion of this course, students will be able to demonstrate the following outcome-based learning skills:

  1. Cultivate the skills of reporting and writing necessary to meet the demands of 21st century journalism.
  2. Develop the news judgment to choose stories that inform the audience about important issues and events in the community.
  3. Determine appropriate sources, identify potential biases and research stories thoroughly.
  4. Write accurate, fair and compelling news stories for web, social media, television and radio.
  5. Develop a basic understanding of photojournalism and how to utilize visual tools to present stories.
  6. Compare the strengths and weaknesses of the various media platforms to determine most appropriate presentation of a story.
  7. Understand events and issues of the day.