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Social Media Marketing (SMC)


2018-2019

Type: Career, Certificate (C1)

Open Admissions

Division: Career & Technical Education & Bus


The Social Media Marketing Certificate introduces the world of social media marketing and how it is used as an integral part of marketing for every business. Courses in the program provide actionable critical thinking skills as well as the development of strategic and hands-on experience required for today's demanding and ever changing marketing careers. This certificate is ideal for current marketing professionals and business owners looking to broaden their skills, or for students looking for a highly marketable career path.

For more information email us at: Socialmedia@northshore.edu or call (978)-739-5522

First Year

Spring

GRA116Electronic Imaging

3
MKT204Advertising

3
MKT210Social Media Marketing Strategy

3
MKT218E-Marketing

3
SPE102Speech

3
Total Credit Hours:15

Requirement Notes

ART116 is equivalent to GRA130

Program Notes

Communication and Mathematics proficiency required to graduate.
See guided pathway sheets for advising information specific to your area of focus.

Fall

ART116Introduction to Digital Photography

3
BUS100Introduction to Business

3
CMP101Composition 1

3
GRA140Integrated Media Design Principles

3
MKT101Marketing

3
Total Credit Hours:15

Total Credit Hours: 30


Program Student Learner Outcomes
  • Build a social media presence for companies or non-profit organizations.
  • Set company and marketing objectives for a social media presence.
  • Write and present a social media marketing plan.
  • Select key performance indicators and analytics to track social media program/campaign effectiveness.
  • Be able to create textual, visual, and video content that results in earned media.
  • Use owned, paid, and earned media to reach the target audience.
  • Be able to examine the latest techniques in marketing and apply them for impactful results.
  • Be able to build social media strategy budgets
  • Recognize and respond to ethical dilemmas and the social responsibilities of marketing, and apply ethical principles to all aspects of marketing.
  • Demonstrate interpersonal, teamwork, and leadership skills necessary to succeed in diverse, multicultural business settings in order to achieve organizational goals and objectives.
  • Demonstrate professional behaviors including time management, attendance, appearance, flexibility, and cooperation.
  • Analyze business problems that have no single answer; by identifying the problem, developing alternatives for resolution, selecting and implementing the best alternative, and measure the results.

Occupational Skills Required
  • Strong written and verbal communication skills.
  • Critical thinking.
  • Understanding of social media presence.