BBA 295 Business Communication
(3-0-3) This course introduces students to current foundations, processes, and practices in business and technical communications that stress teamwork, human relations, ethics, demographic diversity, hands-on applications, social media, and global and cross-cultural communications. Students are also introduced to the use of multimedia (electronic presentation software) to integrate information from various platforms, and to demonstrate the ability to create and design presentations for digital delivery. The focus is on both written and oral communications and their application in organizations.