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/Institutions/Morehead-State-University/json/2024-2025/Undergraduate-Catalog-local.json
/Institutions/Morehead-State-University/json/2024-2025/Undergraduate-Catalog.json
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Strategic Communication Area – Bachelor of Arts
Program Competencies
Students will:
- Demonstrate critical thinking when developing and responding to strategic messages.
- Apply key concepts and theories of strategic communication.
- Demonstrate mastery of written, oral, visual and mediated strategic communication.
- Identify and apply concepts of ethical strategic communication.
- Demonstrate strategic communication skills needed for responsible team leadership and participation.
- Demonstrate abilities to treat conflict creatively through mediation and negotiation.
Assessment
- Senior Project in Capstone Course
Program Requirements
General Education
Refer to the General Education section for a complete listing of general education requirements for the University. Program requirements that are also general education requirements will count in both places (as applicable).
Strategic Communication
Strategic Communication Electives
Skills and Experience
Choose nine hours (three courses) from the following:
| COMS 310 | Professional Presentations and Speech Writing | 3 |
| COMS 340 | Event Planning and Public Relations | 3 |
| COMS 383 | Facilitating Team Communication | 3 |
| COMS 400 | Interviewing | 3 |
| CVM 201 | Media Writing | 3 |
| Total Credit Hours: | 9 |
Critical Thinking
Choose six hours (two courses) from the following:
| COMS 210 | Introduction to Communication Theory | 3 |
| COMS 350 | Communication, Culture and Diversity | 3 |
| COMS 420 | Analysis of Persuasion | 3 |
| CVM 454 | Popular Culture Analysis | 3 |
| CVM 492 | Media Law and Ethics | 3 |
| Total Credit Hours: | 6 |
Public Relations
Choose nine hours (three courses) from the following:
| COMS 333 | Social Media and Community | 3 |
| COMS 370 | Communication and Health | 3 |
| COMS 382 | Public Relations Principles | 3 |
| COMS 405 | Communication Issue Management | 3 |
| COMS 482 | Public Relations Campaigns | 3 |
| Total Credit Hours: | 9 |
Free Electives
COMS 347 or 447: Experiential learning is required in the core. No more than three credit hours for internship experiences can count towards the 48 credits required for the area. Additional internship credit will count towards general electives.
Total Credit Hours: 120