Goal 5: Resource Enhancement
We will raise, manage and steward private support and resources.
Objective 1: Cultivate and educate alumni and friends.
Key Strategies:
- Host engagement and cultivation events.
- Place educational ads in Statement and other media.
- Conduct electronic, direct mail and phone cultivation.
Objective 2: Generate and sustain new private giving and other support to MSU.
Key Strategies:
- Increase applications for corporate and foundation funding.
- Annually solicit every alumnus.
- Continue the Much More Opportunity Campaign.
- Upgrade current annual donors.
Objective 3: Strengthen our culture of support from faculty, staff and students.
Key Strategies:
- Continue the Campus Giving Campaign.
- Enhance the student component of the Campus Giving Campaign.
- Incorporate retirees into the Campus Giving Campaign.
Objective 4: Increase support to the entire MSU community through the use of private resources.
Key Strategies:
- Assure private funding is being spent in a timely and appropriate manner.
Objective 5: Safeguard our financial future through strategic investments and the effective management of private resources.
Key Strategies:
- Work with MSU Foundation Board to sustain the new funding model.
- Ensure the MSU Foundation Financial Management and Investment Policy is being followed.
- Ensure MSU Foundation Board membership has highly qualified financial experts
Resource Enhancement: Key Performance Measures
- Total endowment amount
- Percentage of alumni who contribute to the University annually
- Private support from the MSU Foundation Inc. transferred to support MSU operating needs
- Percent of employees participating in the Campus Giving Campaign