The newly revised M.S. in Sport Business and Entertainment Management program provides students with a comprehensive interdisciplinary foundation of sport and entertainment business management principles and strategic practices, preparing the graduate for a variety of management roles. In addition, the revised curriculum has been designed to allow students to deepen knowledge, enhance practical skills and achieve a functional specialization in a selected business discipline area. Students will understand and gain a solid and broad business management foundation expansive learning meant for future business leaders in the sport and entertainment business industry.
The revised Master of Science in Sport and Entertainment Management degree is designed for students who want to tailor their focus, both in the selection of their required core courses and by creating a customized program of study with electives in a chosen concentration. The degree prepares graduates to contribute to and take leading positions in the global sports and entertainment industry.
Senior level executives are weekly visitors to campus to teach, speak or take part in seminars, panel discussions and an annual career fair. Student body make-up is sport and entertainment industry professionals, career changers, recent college graduates. We have alumni worldwide working in the sports business industry as well as general business. Evening weeknight format. 36 credits.
Required Courses:
(students take seven core courses for 21 credits)
M.S. in Sport Business and Entertainment Management
(Established: 2006 and relaunched Spring 2018)
Students take seven of nine core classes for 21 credits:
Dynamics Of Sports Business
OR Dynamics of Entertainment Business
Economic & Financial Aspects of Sport Management OR Economics and Finance in Entertainment
Sport Marketing (All concentrations)
Legal And Ethical Considerations In Sports OR Law and Ethics in Entertainment
Facility And Event Management (Core for Sport, Elective for Entertainment concentration)
Sport Communications
Strategic Business Management for Sport and Entertainment (All concentrations)
Leadership and Organizational Behavior in Sport and Entertainment (All concentrations)
Managing Innovation in a Changing Business Environment (All concentrations)
Entertainment Management concentration electives
Electives students select four (4) courses for 12 credits
Entertainment Management concentration
Electives (students select four courses for 3 credits each, 12 credits total)
MSBM 5100 Social Media for the Sport and Entertainment Industry
MSBM 5200 Sports, Television and Media
MSBM TBA Data Analysis for Business
MSBM TBA Music Business and the Digital Marketplace
MSBM TBA Agents, Personal Managers & Talent Representations
MSBM 5650 Special Topics in Sport Business and Entertainment Management
Capstone
Capstone (students take one required course for 3 credits)
Internship (vetted internship and/or work experience)
Sport Business concentration electives:
Electives (students select four courses for 12 credits)
Sport Business concentration
Electives (students select four courses for 3 credits each, 12 credits total)
MSBM 5011 Sport Business & Technology In The Global Market
MSBM 5012 Principles Of Sports Psychology
MSBM 5014 Special Topics In Baseball Analytics
MSBM 5020 Sport Media Content
MSBM 5021 Sport Journalism
MSBM 5025 Contemporary Leadership Issues In Sports
MSBM 5026 The Role Of Agents In Sports
MSBM 5015 Sports Entrepreneurship
MSBM 5029 International Sports Management
MSBM 5099 Strategic Negotiations in Sport
MSBM 5100 Social Media for the Sport and Entertainment Industry
MSBM 5200 Sports, Television and Media
MSBM 5650 Special Topics in Sport Business and Entertainment Management
Capstone
Capstone (students take one required course for 3 credits)
Internship (vetted internship and/or work experience)
Notes: Students are required to maintain a cumulative GPA of 3.0 (B). There is a five-year limit for
completion of the program.