MSIM5002 Competing Globally
This course explores the challenges companies meet when competing and operating in global markets. It provides a framework for developing and implementing strategy within a global context based on the analysis of industry structures and the direction of industry change. Theories of competition and competitive strategy as well as approaches to strategy planning and analysis are explored. Students will gain an understanding of the issues faced by executive management in balancing the needs and desires of shareholders, customers and employees with local country mores and government regulations when operating in developed and emerging global economies, including competitiveness and antitrust policies of the European Union, BRIC, TPP, ASEAN. Various learning methods are used in this course, including in--class lectures, formal and informal case studies, interactive discussions, and student projects. Upon successful completion of this course students will have a practical understanding of 1) the strategic frameworks within which firms must operate in when expanding into global markets; 2) the challenges, opportunities and risks presented by the competitive environment of global economies as well as the impact of trade blocs; 3) the fundamental factors underlying strategic global competitiveness and possess the ability to formulate effective strategy for entering and competing in global markets.