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BA 223 Principles of Marketing

Provides a general survey of the nature, significance and scope of marketing. Emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.

Credits

4

Offered

Offered Fall and Spring

Notes

Lower Division Transfer (LDT) Course

Outcomes

Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations. Recognize consumer behavior and demand and be able to prepare and execute a marketing solution. Master business marketing tools necessary to execute a marketing plan for a client, including social media. Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands. Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.