ENT - Entrepreneurship Course Descriptions
is a course geared specifically for non-marketing majors and entrepreneurs. The course will allow students to gain an understanding of product and service development, value proposition and positioning, marketing strategies, pricing analysis and strategy, and basic market research techniques, particularly as they relate to start-ups. The course will draw from real-world cases and may include a marketing plan project and/or simulation.
Notes
Alternately, the combination of BUS 101 and 202 fulfill this requirement for the Entrepreneurship Minor.
is a course geared specifically for non-business majors and entrepreneurs. The course will allow students to gain an understanding of the essentials of leadership and human resource management as they relate to entrepreneurial initiatives. Students will also be instructed on effective recruitment strategies, performance management and talent development, motivational techniques, managing and leading teams, benefits and compensation, legal considerations, and the contemporary workplace challenges confronting both profit and not-for-profit organizations.
Notes
Alternately, the combination of BUS 307 and BUS 401 fulfill this requirement for the Entrepreneurship Minor.
is a course geared specifically for non-business majors and entrepreneurs. The course will allow students to gain an understanding in the fundamentals of financial analysis, budgeting, forecasting, start-up financing, and interpreting financial statements. Students will also be instructed in how to focus on relevant financial information, engage in breakeven point and variance analysis, manage debt and equity, and monitor competitor and supplier financial information.
Notes
Alternately, the combination of ACC 208 and BUS 407 fulfill this requirement for the Entrepreneurship Minor.
is a course that uses simulations and competitions to allow students to apply their learnings to a real-life business case study. Students will run one or more simulations to learn how to maximize profit and reduce risks in a business start-up environment. They will also prepare a comprehensive business plan for a start-up of their choosing and will be judged by an outside panel on the viability of their proposed venture.
is a course geared specifically for non-business majors and entrepreneurs. This course will focus on ethical issues faced by entrepreneurs and business start-ups. The course will use a case study approach and will draw on Catholic social teaching to discuss ethical issues involved in launching a business, including design and sustainability of the product, sourcing, pricing, and the treatment of key stakeholders including employee compensation, supply chain oversight, and the local community.
is the capstone course geared specifically for non-business majors and entrepreneurs. This course will dive deeper into different business models and will use simulations and other tools to optimize the business model for a start-up during the different life cycles of the business. Students will also develop a capstone project for a realistic start-up initiative. Students will evaluate the relative pros and cons of different corporate structures and partnerships, including the legal liability and tax benefits of different business models. Students will also run simulations to prepare for change management (such as regulatory and technological changes that disrupt the marketplace; mergers, acquisitions and integration of new companies and employees; and succession planning). Students will have the opportunity to learn from different business leaders, accountants and lawyers on relevant tax and legal considerations and will also learn from business leaders on how they organized their businesses and planned for change.