MKT 3180 PROFESSIONAL SELLING

This course focuses on developing relationships by developing powerful interpersonal communication skills, understanding buyer motivations, and adding value to clients through long-term relationships. This course combines theory with real-world examples to allow students to understand how professional salespersons implement marketing plans and successfully undertake their role in identifying and satisfying customer needs.  This class counts as a Marketing Elective and a required class for the Professional Sales Minor.

Credits

4 sh

Prerequisite

MKT 3110

Offered

• Fall
• Spring

Course Outcomes

1. Introduce students to the field of professional selling, taking a strategic approach to the role of sales in organizations and the marketing mix.
2. Familiarize students with the selling process.
3. Reenforce the inclusion of ethics and social responsibility within the framework of business in the marketplace.