STC 4380 ADVERTISING TECHNIQUES

Advertising has a creative side as well as a business side. This course focuses on writing advertising copy and merging it with graphic design elements to communicate messages both creatively and effectively. Emphasis is placed on concepts, strategies and presentation style.

Credits

4 sh

Prerequisite

CDE 3220, STC 3380 or CDE 3580.

Previous Course Number

STC 438